OUT OF FOCUS OUT OF FOCUS
Campaign
- Art Direction
- OOH
Another campaign idea for the Federal Ministry of Transport and Infrastructure. Based on the photo series by Gabriel Adda, victims of car accidents are shown in the moment before the impact. The image series uses a rare form of shake and motion blur, but allows a small area to remain visible in the image. This is an attention-grabbing campaign designed to convince drivers to keep their eyes on the road at all times.
︎︎︎ Agency: Scholz & Friends
︎︎︎ Role: Senior Art Director
︎︎︎ Agency: Scholz & Friends
︎︎︎ Role: Senior Art Director
