1. Logo Design
  2. Apparel Design
  3. Augmented Reality

A self-initiated project including AR together with my good friend and producer Bagel. His nickname and a visit to a bagel store in Brooklyn led to the name.

During a long car ride and various MF DOOM tracks in the background we came up with the idea to make a mixtape for the first anniversary of the rapper's death. I would take care of the promo and everything else.

Since the shirts could be ordered via print-on-demand we had nothing physical to take some photos. So I made some augmented reality solutions to create some hype.

The look of the cover is based on the lofi sound of the mixtape. The backcover and the shirt show a menu, like in the many MF DOOM albums or if Bagel really had his own bagel bakery.

Have a listen and if you like you can order something here.

︎︎︎ Agency: Private Project
︎︎︎ Role: Senior Designer / Art Director