Promotion
- Logo Design
- Apparel Design
- Augmented Reality
A self-initiated project including AR together with my good friend and producer Bagel. His nickname and a visit to a bagel store in Brooklyn led to the name.
During a long car ride and various MF DOOM tracks in the background we came up with the idea to make a mixtape for the first anniversary of the rapper's death. I would take care of the promo and everything else.
Since the shirts could be ordered via print-on-demand we had nothing physical to take some photos. So I made some augmented reality solutions to create some hype.
The look of the cover is based on the lofi sound of the mixtape. The backcover and the shirt show a menu, like in the many MF DOOM albums or if Bagel really had his own bagel bakery.
Have a listen and if you like you can order something here.
︎︎︎ Agency: Private Project
︎︎︎ Role: Senior Designer / Art Director
During a long car ride and various MF DOOM tracks in the background we came up with the idea to make a mixtape for the first anniversary of the rapper's death. I would take care of the promo and everything else.
Since the shirts could be ordered via print-on-demand we had nothing physical to take some photos. So I made some augmented reality solutions to create some hype.
The look of the cover is based on the lofi sound of the mixtape. The backcover and the shirt show a menu, like in the many MF DOOM albums or if Bagel really had his own bagel bakery.
Have a listen and if you like you can order something here.
︎︎︎ Agency: Private Project
︎︎︎ Role: Senior Designer / Art Director
