Logo Design

Among other major anniversaries, the independent Frankfurter Allgemeine Zeitung celebrates its 70th birthday in 2019, for which I was asked to design an icon. The approach was to combine the classic look of the publishing house with the minimalism of the digital age.

For this purpose, digits were handmade that work on the smallest formats and the punch of the 0 was supplemented with the stylized F logo.

︎︎︎ Agency: Scholz & Friends
︎︎︎ Role: Senior Designer / Art Director