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Strategic Identity for Business Transformation

Developed a visual identity system for RWE during its transition toward renewable energy. The work translated strategic repositioning into a scalable design language based on wind, energy and topographic structures. It helped align brand behavior, communication tools and visual consistency across departments, formats and public-facing touchpoints.

Filed under
Creative Direction, Identity Systems, Concept Development, Design Strategy, Visual Structure

Strategic Design for Content at Scale

Led the development of a scalable content system for Adobe Express, turning campaign logic, market insights and template strategy into practical design tools. Defined content architectures, visual rules and workflows that improved production clarity across multi-market teams. The system enabled faster creation while maintaining global consistency and local relevance.

Filed under Creative Direction, Content Strategy, Design Systems, Design Tooling, Campaign Architecture

Editorial Design for Cultural Institutions

Developed editorial systems and communication tools for the Humboldt Forum, helping structure communication for one of Germany’s most complex cultural institutions. The work translated layered cultural narratives into clear visual logic, typographic systems and modular formats across print and digital channels.

Filed under
Creative Direction, Editorial Design, Cultural Communication, Visual Identity, Information Design

Visual Identity and Campaign Design for Music Releases

Designed the visual identity system for CRO’s album release, translating the artist’s creative direction into a cohesive campaign language across physical, digital, social and streaming formats. The work supported a chart-leading rollout and expanded campaign visibility through platform partnerships and large-scale launch placements.

Filed under
Creative Direction, Visual Identity, Campaign Design, Art Direction, Contemporary Culture

Berlin