I work across design, strategy, and systems, turning complex problems into clear directions, structures, and solutions.
Over the past ten years, my work has evolved from visual design and art direction into strategy, systems, and increasingly product and service design. At Adobe, this meant using behavioral data, audience insights, and cross-functional research to identify patterns, uncover opportunities, and shape strategic directions across markets and teams.
More recently, I’ve been extending this approach through UX research and user-centered product development. For me, this is less a change in direction than a continuation of how I already work: understanding the problem, challenging assumptions, identifying patterns, exploring alternatives, and defining a direction before committing to a solution.
Today, I bring together strategic thinking, systems thinking, and a strong creative foundation. I’m most useful upstream — framing ambiguous problems, finding opportunities, and creating enough clarity for multidisciplinary teams to move forward.
Over the past ten years, my work has evolved from visual design and art direction into strategy, systems, and increasingly product and service design. At Adobe, this meant using behavioral data, audience insights, and cross-functional research to identify patterns, uncover opportunities, and shape strategic directions across markets and teams.
More recently, I’ve been extending this approach through UX research and user-centered product development. For me, this is less a change in direction than a continuation of how I already work: understanding the problem, challenging assumptions, identifying patterns, exploring alternatives, and defining a direction before committing to a solution.
Today, I bring together strategic thinking, systems thinking, and a strong creative foundation. I’m most useful upstream — framing ambiguous problems, finding opportunities, and creating enough clarity for multidisciplinary teams to move forward.
Clients
Adobe, Nike, Adidas, Mozilla, Smart, RWE, C&A, Snipes, FAZ, Berliner Philharmoniker, Humboldt Forum, Weber
Awards
The One Show, New York Festivals, ADC Germany, Eurobest, Radio Advertising Award
Experience
2022–2025 Content Strategy & Systems, Adobe
2023–2024 Editorial Design & Visual Direction, Bubble Skatemag
2021–2022 Senior Art Director, KMS Team Berlin
2019–2021 Senior Art Director, Scholz & Friends Berlin
2015–2018 Designer, BBDO Germany
2013–2015 Editorial Design, Solo Skateboard Magazine
Education
2026 UX/UI Design & AI, SPICED Academy
2013 BA Visual Communication, IB Hochschule
Contact
stefan@studio-sv87.com
linkedin.com/in/stefan-vogtlaender
Adobe, Nike, Adidas, Mozilla, Smart, RWE, C&A, Snipes, FAZ, Berliner Philharmoniker, Humboldt Forum, Weber
Awards
The One Show, New York Festivals, ADC Germany, Eurobest, Radio Advertising Award
Experience
2022–2025 Content Strategy & Systems, Adobe
2023–2024 Editorial Design & Visual Direction, Bubble Skatemag
2021–2022 Senior Art Director, KMS Team Berlin
2019–2021 Senior Art Director, Scholz & Friends Berlin
2015–2018 Designer, BBDO Germany
2013–2015 Editorial Design, Solo Skateboard Magazine
Education
2026 UX/UI Design & AI, SPICED Academy
2013 BA Visual Communication, IB Hochschule
Contact
stefan@studio-sv87.com
linkedin.com/in/stefan-vogtlaender