A self-initiated promotional project exploring augmented reality as a lightweight storytelling tool.
Developed together with a producer friend under the name Bagels x MF DOOM, the project marked the first anniversary of the artist’s death. With no physical products available beyond print-on-demand merchandise, AR was used to create presence, imagery, and momentum without traditional production.
The visual language was derived from the lo-fi sound of the mixtape and references common to MF DOOM’s album artwork. Cover, back cover, and merchandise translate these cues into a reduced, graphic system, while AR elements allowed the visuals to exist in space and circulate organically.
The project served as a small-scale experiment in using emerging tools to extend visual identity and promotion beyond physical constraints.
Developed together with a producer friend under the name Bagels x MF DOOM, the project marked the first anniversary of the artist’s death. With no physical products available beyond print-on-demand merchandise, AR was used to create presence, imagery, and momentum without traditional production.
The visual language was derived from the lo-fi sound of the mixtape and references common to MF DOOM’s album artwork. Cover, back cover, and merchandise translate these cues into a reduced, graphic system, while AR elements allowed the visuals to exist in space and circulate organically.
The project served as a small-scale experiment in using emerging tools to extend visual identity and promotion beyond physical constraints.
Client: Private Project
Promotion
Promotion
- Logo Design
- Apparel Design
- Augmented Reality
