Micro identity for the latest studio album of German artist CRO, including the key artwork and an editorial design system applied across physical and digital assets such as booklets and fan box art.
Titled 11:11, the album references the symbolic moment where reality and fiction are believed to merge. This idea of modern spirituality is translated into the visual language through distorted typography, blurring perception behind the digits.
The album debuted at #1 on the German charts and was promoted internationally with a large-scale installation at New York’s Times Square, in collaboration with YouTube Music.
Titled 11:11, the album references the symbolic moment where reality and fiction are believed to merge. This idea of modern spirituality is translated into the visual language through distorted typography, blurring perception behind the digits.
The album debuted at #1 on the German charts and was promoted internationally with a large-scale installation at New York’s Times Square, in collaboration with YouTube Music.
Client: Universal Music
Album Identity
Album Identity
- Art Direction
- Cover Art
- Roll out
