German DIY retailer toom’s claim is “Respect to whom does it themselves.”
On November 9, 1989, the fall of the Berlin Wall marked the end of a division that had separated East and West Berlin for 28 years. Following the GDR government’s premature announcement of new travel regulations, thousands of citizens from East Germany gathered at the border crossings and began tearing down the Wall themselves.
Created for the 30th anniversary of the fall of the Berlin Wall, the campaign uses original historical archive footage. The visuals are deliberately reduced to the raw imagery, complemented only by the toom logo and its claim, drawing a parallel between collective civic action and the spirit of doing it yourself.
On November 9, 1989, the fall of the Berlin Wall marked the end of a division that had separated East and West Berlin for 28 years. Following the GDR government’s premature announcement of new travel regulations, thousands of citizens from East Germany gathered at the border crossings and began tearing down the Wall themselves.
Created for the 30th anniversary of the fall of the Berlin Wall, the campaign uses original historical archive footage. The visuals are deliberately reduced to the raw imagery, complemented only by the toom logo and its claim, drawing a parallel between collective civic action and the spirit of doing it yourself.
Client: Toom
Campaign
Campaign
- Concept
- Art Direction
- OOH
