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Strategic Design for Content at Scale

Led the development of a scalable content system for Adobe Express, turning campaign logic, market insights and template strategy into practical design tools. Defined content architectures, visual rules and workflows that improved production clarity across multi-market teams. The system enabled faster creation while maintaining global consistency and local relevance.

Filed under Creative Direction, Content Strategy, Design Systems, Design Tooling, Campaign Architecture

Visual Identity and Campaign Design for Music Releases

Designed the visual identity system for CRO’s album release, translating the artist’s creative direction into a cohesive campaign language across physical, digital, social and streaming formats. The work supported a chart-leading rollout and expanded campaign visibility through platform partnerships and large-scale launch placements.

Filed under
Creative Direction, Visual Identity, Campaign Design, Art Direction, Contemporary Culture

Berlin