projects — sv87

Strategic Identity for Business Transformation

Developed a visual identity system for RWE during its transition toward renewable energy. The work translated strategic repositioning into a scalable design language based on wind, energy and topographic structures. It helped align brand behavior, communication tools and visual consistency across departments, formats and public-facing touchpoints.

Filed under
Creative Direction, Identity Systems, Concept Development, Design Strategy, Visual Structure

Strategic Design for Content at Scale

Led the development of a scalable content system for Adobe Express, turning campaign logic, market insights and template strategy into practical design tools. Defined content architectures, visual rules and workflows that improved production clarity across multi-market teams. The system enabled faster creation while maintaining global consistency and local relevance.

Filed under Creative Direction, Content Strategy, Design Systems, Design Tooling, Campaign Architecture

Editorial Design for Cultural Institutions

Developed editorial systems and communication tools for the Humboldt Forum, helping structure communication for one of Germany’s most complex cultural institutions. The work translated layered cultural narratives into clear visual logic, typographic systems and modular formats across print and digital channels.

Filed under
Creative Direction, Editorial Design, Cultural Communication, Visual Identity, Information Design

Visual Identity and Campaign Design for Music Releases

Designed the visual identity system for CRO’s album release, translating the artist’s creative direction into a cohesive campaign language across physical, digital, social and streaming formats. The work supported a chart-leading rollout and expanded campaign visibility through platform partnerships and large-scale launch placements.

Filed under
Creative Direction, Visual Identity, Campaign Design, Art Direction, Contemporary Culture

Content Strategy & System Design for Adobe Express

Developed strategic frameworks for Adobe Express to improve content quality, reduce friction in design workflows and scale creative output across multiple markets. Analysed systemic inconsistencies in content volume logic and introduced new counting models that allowed teams to identify under-served categories accurately. Conducted research sessions with designers, mapped information gaps and built a scalable structure for weekly briefings, content requirements and creative workflows.

Used Amplitude data to analyse seasonal performance peaks such as Valentine’s Day and translated user-behaviour patterns into content forecasts. Mapped demand–supply gaps and defined category ratios that guided weekly production plans. The forecasting model helped markets prepare for spikes and improved the match between user expectations and available content.

Developed playbooks consolidating cultural insights, design principles and copy guidelines into a single operational source of truth; first implemented for Germany and later adopted by markets like Brazil, Japan and India. Introduced a new SEO-driven content workflow for the UK, enabling cross-functional alignment between design, copy and product.

Selected visuals are abstracted and illustrative. No confidential data, metrics, or proprietary systems are disclosed.

Filed under
Content Strategy, Design Operations, Data-Informed Planning, System Mapping, Playbook Development, Workflow Design, Cross-Functional Collaboration

Strategic Experience Framework for Tesla

Developed a comprehensive strategy for a Berlin-based launch event for Tesla, translating product attributes, cultural references and audience behaviour into a coherent experiential system. The work combined analytical research, spatial concepting and multi-channel orchestration to define how the brand should appear, speak and behave across touchpoints.

The project started with a broad exploration of cultural signals, locations, architectural cues and narrative frameworks. This formed the conceptual foundation from which three distinct creative routes were developed. The strategy connected product design logic – including the Cybertruck’s industrial, cinematic and retro-futuristic influences – with scenarios that felt authentic to Berlin’s cultural and architectural landscape.

Based on this foundation, an information-flow architecture defined what to communicate before, during and after the event. This model aligned social content, experiential cues and digital assets into a clear sequence that guided users from awareness to participation. The framework also ensured that visual identity, copy style and interaction principles remained consistent across channels.

A final route was detailed through social teasers, spatial storytelling and a microsite concept designed to anchor the experience. The system demonstrated how strategy translates into a cohesive customer journey: from first glance on social media to on-site engagement and post-event continuity. The result showcased a structured, scalable approach to event communication that balanced brand fidelity with local cultural relevance.

Filed under
Experience Strategy, Creative Direction, Narrative Systems, Multi-Channel Architecture, Event Communication

Berlin