projects — sv87

Strategic Design for Content at Scale

Led the development of a content system for Adobe Express, translating campaign logic into scalable templates and design tools. Defined content architectures, visual rules and workflows for multi-market teams. Built a structure that enables fast creation without compromising identity. The system supports global consistency while allowing cultural variation.

Filed under Creative Direction, Content Strategy, Design Systems, Design Tooling, Campaign Architecture

Editorial Design for Cultural Institutions

Developed editorial systems and communication tools for cultural institutions, with a focus on the Humboldt Forum. Created visual logics, content frameworks and typographic structures across print and digital formats. The work translates complex cultural narratives into clear editorial architecture.

Filed under
Creative Direction, Editorial Design, Cultural Communication, Visual Identity, Information Design

Strategic Identity for Business Transformation

Created a visual identity system for RWE during its transition towards renewable energy. Developed conceptual foundations based on wind and topographic patterns, translating them into a scalable design language. The work aligns brand behavior, communication tools and visual structure across departments and touchpoints.

Filed under
Creative Direction, Identity Systems, Concept Development, Design Strategy, Visual Structure

Visual Identity and Campaign Design for Music Releases

Designed the visual identity and campaign assets for CRO’s album release, translating the artistic direction into a coherent system for digital, social and streaming platforms. Developed key visuals, typographic elements and adaptable formats that scaled across international markets. The work connects music culture with contemporary graphic expression.

Filed under
Creative Direction, Visual Identity, Campaign Design, Art Direction, Contemporary Culture

Content Strategy & System Design for Adobe Express

Developed strategic frameworks for Adobe Express to improve content quality, reduce friction in design workflows and scale creative output across multiple markets. Analysed systemic inconsistencies in content volume logic and introduced new counting models that allowed teams to identify under-served categories accurately. Conducted research sessions with designers, mapped information gaps and built a scalable structure for weekly briefings, content requirements and creative workflows.

Used Amplitude data to analyse seasonal performance peaks such as Valentine’s Day and translated user-behaviour patterns into content forecasts. Mapped demand–supply gaps and defined category ratios that guided weekly production plans. The forecasting model helped markets prepare for spikes and improved the match between user expectations and available content.

Developed playbooks consolidating cultural insights, design principles and copy guidelines into a single operational source of truth; first implemented for Germany and later adopted by markets like Brazil, Japan and India. Introduced a new SEO-driven content workflow for the UK, enabling cross-functional alignment between design, copy and product.

Selected visuals are abstracted and illustrative. No confidential data, metrics, or proprietary systems are disclosed.

Filed under
Content Strategy, Design Operations, Data-Informed Planning, System Mapping, Playbook Development, Workflow Design, Cross-Functional Collaboration

Strategic Experience Framework for Tesla

Developed a comprehensive strategy for a Berlin-based launch event for Tesla, translating product attributes, cultural references and audience behaviour into a coherent experiential system. The work combined analytical research, spatial concepting and multi-channel orchestration to define how the brand should appear, speak and behave across touchpoints.

The project started with a broad exploration of cultural signals, locations, architectural cues and narrative frameworks. This formed the conceptual foundation from which three distinct creative routes were developed. The strategy connected product design logic – including the Cybertruck’s industrial, cinematic and retro-futuristic influences – with scenarios that felt authentic to Berlin’s cultural and architectural landscape.

Based on this foundation, an information-flow architecture defined what to communicate before, during and after the event. This model aligned social content, experiential cues and digital assets into a clear sequence that guided users from awareness to participation. The framework also ensured that visual identity, copy style and interaction principles remained consistent across channels.

A final route was detailed through social teasers, spatial storytelling and a microsite concept designed to anchor the experience. The system demonstrated how strategy translates into a cohesive customer journey: from first glance on social media to on-site engagement and post-event continuity. The result showcased a structured, scalable approach to event communication that balanced brand fidelity with local cultural relevance.

Filed under
Experience Strategy, Creative Direction, Narrative Systems, Multi-Channel Architecture, Event Communication

Berlin