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Strategic Design for Content at Scale

Led the development of a content system for Adobe Express, translating campaign logic into scalable templates and design tools. Defined content architectures, visual rules and workflows for multi-market teams. Built a structure that enables fast creation without compromising identity. The system supports global consistency while allowing cultural variation.

Filed under Creative Direction, Content Strategy, Design Systems, Design Tooling, Campaign Architecture

Editorial Design for Cultural Institutions

Developed editorial systems and communication tools for cultural institutions, with a focus on the Humboldt Forum. Created visual logics, content frameworks and typographic structures across print and digital formats. The work translates complex cultural narratives into clear editorial architecture.

Filed under
Creative Direction, Editorial Design, Cultural Communication, Visual Identity, Information Design

Strategic Identity for Business Transformation

Created a visual identity system for RWE during its transition towards renewable energy. Developed conceptual foundations based on wind and topographic patterns, translating them into a scalable design language. The work aligns brand behavior, communication tools and visual structure across departments and touchpoints.

Filed under
Creative Direction, Identity Systems, Concept Development, Design Strategy, Visual Structure

Visual Identity and Campaign Design for Music Releases

Designed the visual identity and campaign assets for CRO’s album release, translating the artistic direction into a coherent system for digital, social and streaming platforms. Developed key visuals, typographic elements and adaptable formats that scaled across international markets. The work connects music culture with contemporary graphic expression.

Filed under
Creative Direction, Visual Identity, Campaign Design, Art Direction, Contemporary Culture

Berlin